Search engine optimization has become a part of online marketing campaigns. Every company is looking forward to get its website in the top results of the search engines. But in the competitive market, only those with the best SEO services get themselves among the top rankings sites for the most commonly used keywords.
The search engine acts as one point stop for locating all kind of websites on the basis of keywords that a user mostly searches for. To get maximum online exposure, it is highly necessary to improve the search ranking of the web page. The on page optimization and off page optimization are two sub categories of SEO optimization process that actually hit the bull's-eye.
On page optimization includes those changes which are made in the web page coding that lead to better search engine ranking.
Various steps performed in on page optimization are:
a. Key words and description insertion in the Meta tags
b. Title submission in the title tag that is a part of the Head portion of the HTML coding
c. Site Map generation
d. Robots.txt file preparation
e. Insertion of text with the relevant key words in the body section of the web page
All the above on page steps optimize the web page for better indexing by the search engine robots.
Beside on page optimization, off page optimization also plays an important role in determining the fate of a web page in the struggle for good web page ranking.
Following forms of SEO writing are the means of successful off page optimization:
Article submission in various relevant directories is performed on priority basis every day to boost search engine ranking of a web page by every website owner. Relevant articles with good quality text are searched by most of the online users. Such articles are commonly written and submitted in popular directories. The articles not only contain text but also a link to the particular site that the article writer wanted to advertise. Therefore, SEO article writing is a need of the time as it is done in accordance with key words that are most frequently used by the user community.
Blog writing is the latest concept of driving the user community to any particular site by providing regular and quality blog posts. The users are compiled to come back to the blog if it provides them relevant and logical information about a certain subject. Blogs on various subjects prove important in bringing the relevant web traffic to the web site. Thus it's an influential sub section of the SEO writing.
When users read a blog post, they get a fair chance to comment or inquire on a product or service, which a blog discusses about. Blog writing technique since involves an active participation of the user community to increase traffic on the web page, thus leading to improved search engine ranking.
To conclude, writing articles and blogs has been incorporated among other kind of SEO writings to offer genuine web traffic, which leads to successful SEO campaigns.