We all know that Search Engine Optimization (SEO) deals with many aspects of a site but while optimizing a site people generally tend to make mistake selecting the right keyword for the site they are trying to optimize.
The first basic step in optimizing a site starts with proper selection of keyword. If this goes well then you know that 50 percent of your work is done. I am saying so because even if you rank in the top ten for your targeted keyword in Google it will not help you gain traffic to your site as chosen keyword is an improper selection. So, your first criteria is to choose the best possible keyword that have an comfortable level of competition and would also fetch good visitors to your site.
Now, the question arises how you would actually choose the right keyword for your site. Well, like other people around I will not beat around the bush and directly come to the point. On the first instance I would suggest you to go through your site and understand the theme of it. Analyze what a normal visitor would type in to find similar sites. List down on the number of keywords that you could possibly find out. Check out with your friends and collections to give you suggestions. Once you have a list of keywords try to narrow down on the list by eliminating improper and irrelevant keywords.
Once this is over, now try to figure out from the keyword list how many times each keyword is being searched worldwide per month. Once you are convinced about the search rate list down the top 10 keyword as per the search rate. Do not try to optimize your pages for keywords that have high search rate because it will probably have high competition. Try to figure out some keywords that will give you fair enough visitors but will have less competition.
Now, when you have selected three to five keywords try to optimize your page keeping in mind that it's better to optimize a page with twp key phrases.
Start your optimizing work with proper analysis of keyword through some of the major tools. These tools will help you in searching for the search rate for your keywords. Well, I try a combination of tools. I believe none of the tools available provide accurate data but definitely they will help you to approximately guess on the search rate.
The tools I would recommend are:
1. Good Keywords
4. Google AdWordTool
So, head start with your optimizing work and bring success to your business.