Links are one of the most important parts of successfully running a search engine optimization campaign. As a matter of fact, having well-placed links will do a lot to help push your website to the top of the search engine result pages for the keywords of your choice. Although there are many different ways for you to acquire these links, there are some ways which are almost automated in nature. By taking advantage of every aspect of your link building campaign, you can not only get your website listed in the search engines quickly, you can also be preferred by the incoming links for a long time to come.
One of the easiest forms of linking that exists is that which is found in directory submissions. There are literally hundreds if not thousands of directories for you to choose from on the Internet where you can post a link to your website. Some of these directories are free to post links and others charge a fee, either one time fee or a recurring fee. It is up to you to decide if it is worth the effort to post to the free directories and if it is worth the cost to post to some of the paid directories.
Some of the paid directories are very important for you to be listed in, regardless of what the price is. This is especially the case if you are a little bit experienced with search engine optimization and are fairly confident in your ability to get your website listed well on the search engines from your efforts. Some of the paid directories that you want to make sure you're part of include Yahoo and Joeant.com. Yahoo is fairly expensive at $ 299 a year but by having a link in the Yahoo Directory, you will be giving your SEO efforts of major shot in the arm. Popular directories such as Joeant are an excellent way for you to position yourself with some back links as well.
Submitting your website to the free directories is also an excellent way to give yourself a boost in the SERPS as well as getting yourself listed on the search engines initially. Google does not need to give as much weight to these free search engine submissions but remember, Google is not the only kid on the block. Yahoo also has the ability to send you a massive amount of traffic if you're positioned well in their search engine results and MSN can send you traffic as well. Each of these less search engines will place a lot of weight on many incoming links from these free directories.
All in all, submitting to directories, whether free or paid is an excellent way to set yourself up for success in your search engine optimization efforts. Make sure, however, that you do not stop with just a few simple directory submissions. Make it a part of your overall efforts to continue improving on your rankings in the search engines.