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Recently, Google modified its search engine technology to show results – almost letter by letter- as one types his or her search words. Google Instant, as it is now called, focuses on showing results on every word type. Similar to the popular game show "Wheel of Fortune" Google Instant helps jog one's memory by suggesting how search words may be categorized by its engine's indexing. So, for example, if I were to begin typing "pizza," a drop down menu would appear suggesting related key word combinations that would include everything from "pizza dough" to Pizza Hut. "
Until now, SEO never focused on randomized virtual keywords that cover all the possibilities of a search. The almost sudden change has brought up a very worrisome question: how much will Google Instant change the rules that many of us currently follow to create strong SEO content? By the way, we can also all imagine just how much more confused and fearful are those, who may still not be altogether comfortable with SEO in the first place. Most small local businesses looking to reach a larger, more locally-targeted audience using the latest SEO and GEO local SEO search engine indexing strategies.
How Google Instant may change things is not yet fully known. But, no matter what the search engine gurus decide to do, the basic principles and rules of thumb for all of us promise to remain the same:
1.Existing SEO rules still apply until they no longer do. We need to do whatever gets us the best results.
2. Relevance remains important for search engine rankings. We do not see that ever changing.
3. Our Anchor text must be the same as our targeted keywords. Keyword familiarity remains important. There are a great many free tools available on the web to help you. Common sense may be the best tool of all. And, do not forget to consider keyword phrases people may commonly use to search for you.
4. Creating – very specific – ongoing content is tantamount to ranking high among the search engines.
5. Do not keyword stuff (on your website, blogs or elsewhere). Place keywords within your content where you can without making your readers suffer through a ton of unnecessary verbiage.
6. Seek links with general and industry-specific directories and then concentrate on reciprocal link building. If your links are valid, the value of this process should remain worthwhile.
7. Continue to monitor Google and others like Yahoo! and MSN for your targeted phrases. Review your stats and see where the traffic is coming from. Here is where you will soon be able to tell whether more needs to be done to improve your ranking, no matter how the SEO rules may change.
Search engines are built and often modified to prevent us all from gaining an edge on their methodologies and technologies. If you continue to pay attention to the seven points listed above, they will not lead you wrong, no matter what Google and the other major search engines decide to do.
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