Home to iconic Italian fashion designers, such as Donatella Versace, Giorgio Armani, Roberto Cavalli and Guccio Gucci to name a few, it will not be wrong to call Italy the center of modern day fashion. Much like the country itself, this fashion industry has also been through a long journey, filled with many highs and lows, before it reached it managed to reach its present status. The historical background of this fashion can be divided into different phases, based on the socio-cultural environment of the country at the time. It will also help us study the relationship between culture and the transitions witnessed in the way people dressed.
The Impact Of Renaissance On Italian Fashion:
Renaissance is considered to be the period when the Italian society witnessed a wave of modernism, both in terms of art as well as its expression. Although there are no significant names for iconic this fashion designers of the time, historical accounts suggest that the fashion industry in those times was greatly inspired by the art and architecture of that era. The aesthetic richness became influential in creating a taste for luxurious items, especially among the elite class of the society who could afford spending openly on expensive apparel.
In fact, fashion in those days became a status symbol of sorts, with the price range and quality of outfits becoming the deciding factor as to the wealth of their owners. Wearing clothes carrying obsolete styles was considered to be a sign of low wealth and poverty. The famous fabrics of the time included ornate velvet, silk and brocade, which were thought to symbolize regalia.
The Downhill Ride of Italian Fashion:
Although once known to be the fashion capital of the world, there came a time in Italy’s history when the country’s fashion industry witnessed a decline. The standards set by iconic this fashion designers of Renaissance period were lost in oblivion as the society became more inclined towards fashion borrowed from other places. The rise of Spain as a global political power saw its influence grow in other areas like fashion, and this influence was clearly visible in the transforming Italian society. In fact, the gothic inspiration continued to dictate this fashion for a few centuries to come.
The Resurrection of The Italian Fashion Industry:
It was not until after the Second World War that Italy’s fashion industry started witnessing some signs of improvement, thanks to the efforts Giovan Battista Giorgini who organized a grand international fashion show at his Florence villa. He called upon potential customers and media outlets to attend the event where a deluxe collection of men’s and women’s ballroom apparel was displayed by models. An instant success, the fashion show made way for the infusion of newcomers who later on went on to become iconic this fashion designers. These included big names like Valentino, Armani and Capucci.
Before the seventies, fashion was exclusively reserved for the elite and celebrities. During the seventies, however, Milan transformed into the fashion hub for an average man as well, with the introduction of casual wear such as mini-skirts and denim jeans.
From that time onwards, there has been no looking back for the Italian fashion industry as it has maintained its supremacy in the world of style and class.