After you've built your first website, you've probably realized that you are not getting any visitors, and when you search for your website in Google, Yahoo, or Bing, it does not show up anywhere. After a little research you probably found that simply creating a website is not enough; you need to optimize it, a practice called SEO (search engine optimization).
You probably spent a little more time reading and quickly found out that SEO is a big, complicated field, and you felt overwhelmed at how much there was to learn. After all, you finally just built your first website, and now you have to learn a new set of skills to make sure people can actually find your website!
If you're not busy, you may be able to do it on your own, but if you're a working professional, and especially if the website you made is for your own company and you're busy running your own company, you probably do not have the time to learn SEO on your own. Fortunately for you, there are SEO companies available who will do all the work for you.
Let's take a quick look at the pros and cons of hiring an SEO company.
1) It does not take up much of your time. If you hire a company to do your SEO, you are free to concentrate on running your business. There's no time required to learn and test new techniques because someone else already knows what works. If your day is already full of dealing with clients, managing accounts and employees and you have to eat lunch at your desk, you might be better off letting a company that specializes in SEO do the work.
2) You do not have to be the expert. SEO is a constantly-evolving field. What worked last week might not work today. It's a lot of work to stay on top of the latest trends, and if you've hired someone else to do your SEO, you do not have to worry about it!
3) Good SEO pays for itself. Sure, you are going to spend some money paying people to do your SEO for you, but if they do a good job it's going to pay itself off many times over. Imagine your search engine placement improvements and your number of visitors doubles. How much extra revenue is that for you? What if your number of visitors increases threefold?
1) There is only one con, and that is that it is often cheaper to do your own. There is a large learning curve, and the work involved can take a while, but if you have tons of free time you may want to consider giving it a try yourself If not, hiring an SEO company is probably your best bet.
It's up to you to consider your situation and circumstances to determine if it's best to do it yourself or hire a company to do it for you.