Small business owners are well aware that there is major business to do and money to be made in the online marketplace. That’s why search volume for queries related to search engine optimization (SEO) has been going up since 2004, according to Google Trends. In response to this demand many new SEO companies have popped up all over the world and a new industry was born. The problem is that search engine optimization is usually very expensive so small business owners have been exploring the idea of outsourcing their SEO and website marketing overseas. Most small business owners or managers have no particular preference for overseas SEO professionals; they just want the cheap SEO services that places like Pakistan and India offer.
There are ups and downs to this plan. For one, if your marketing manager is not well versed in search engine optimization then he will have a very hard time managing the outsourced team. This challenge is magnified by the communication barrier that often exists between small business owners based in America and their overseas SEO contractors. This whole idea is really a recipe for disaster. Fortunately, there are other options that will still allow the thrifty business owner or manager to get traffic to his website and increase sales dramatically.
The good news is that there is a new emerging trend, in this writer’s opinion. It seems that there are more and more English speaking (meaning mostly the United States, the United Kingdom and Australia) SEO companies offering cheap and affordable services. This too could be in response to the growing demand for affordable but effective SEO services, without the hassles of any communication problems. Not to mention, our friendly overseas contractors have opposite sleeping times from those in the US. Therefore it definitely pays to go with an SEO firm in your country that you can speak to during normal business hours. This holds especially true if you plan on having a long term business to business relationship with your SEO company.
Low cost SEO services might be low cost for two reasons. The first reason is that not much time is actually spent on your SEO campaigns, hence the low cost. Instead of spending time finding quality links and composing quality SEO content, software is simply used for quick rankings. The problem here is that the results are unpredictable if this kind of SEO model is used. The second reason that some companies can make their SEO services so affordable is that they have an existing infrastructure including networks of websites already supplied with quality content. Of course it’s difficult for the non-expert to know the difference just by visiting a few SEO company websites, but fortunately there is one other indicator that a certain SEO company is completely competent while still affordable. Look for a guarantee and make sure it’s a real guarantee.
Beware. Some companies say they won’t charge you unless you rank, then you find out that “ranking” includes page two and three in Google. You should never pay for guaranteed SEO services unless the company guarantees page one rankings. Also, some companies that offer “guaranteed” rankings will charge you for the keywords that your site already ranks for. That sounds like highway robbery to me. The good news is that there really are some good companies out there offering cheap SEO services with 100% guaranteed rankings. My advice is to make sure you shop around and know that there are some good deals out there waiting for you.