The most successful trend in online marketing and advertising is the concept of viral marketing. Viral marketing simply means getting others to do your word of mouse for you simply by giving away free stuff. It is about overwhelming the competition with your sheer omnipresence. It means knowing what marketing incentives to offer for free so that your content will be replicated again and again in various places on the Internet. Once you master the fine art of information replication your profits from your Internet business should grow by leaps and bounds.
In essence, viral marketing describes any strategy that encourages individuals to pass on a marketing message to others. Using the right keywords is essential to these strategies. Like viruses, these messages multiply to spread your message to hundreds, thousands and maybe even millions of people.
A successful viral marketing strategy need not contain ALL the following components but usually viral marketing consists of at least one of the following –
oGives away products or services (such as a free ebook)
oProvides for effortless transfer of information to others (through chats and blogs)
oExploits human nature by giving people what they want or by piquing their curiosity
oUtilizes existing communication networks through the use of white hat or black hat SEO techniques
oTakes advantage of others’ resources
oRequires no costs
The very simple idea behind all of this is that you can lure ten more people to your site by giving away one thing to one person for free. This builds such a buzz about you that soon people will be coming to your site to see what else you have for free. Top off this strategy with well placed SEO, including a smoothly functioning shopping cart and something good to sell and you have a profit-making monster.