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Google's year has been experimentally breathing taking to get involved with various controversies and lawsuits. It took an experimental offline print ads engaging giant news paper and magazine publications into its advertising endeavors. It recently acquitted the YouTube that is identified with copyright law violations and that had bought additional revenues for video advertising. It was allegedly sued in Europe for numerous accounts in violation of the trademark and copyright laws. It allegedly aired the documentary film of Bush Family and Hussein's without the permission of the film producer who historically filed a damage suit. These are just some of the controversies Google had encountered for the year 2006.
Neverheless, Google has acquired the highest ranking in searches shared with the internet searchers or users, followed by its rival, Yahoo. Google had an awesome increasing yield on its advertising schemes. News reports said, "Google had a tremendous run, with their stock price up $ 65 over the course of the year. For Q3 Google reported revenues of $ 2.69 billion, an increase of 70% compared to the third quarter of 2005 and an increase of 10 % compared to the second quarter of 2006. Excluding traffic acquisition costs of $ 825 million, revenue was $ 1.87 billion. "
From online to offline print publications, Google recently introduced its new and improved mobile search technology to maximize its efficiency as it is seeking to provide more mobile programs and products like the Gmail client powered by java. Through it, its famous AdWords advertising tactics will not be missing. Google is trying to include this ads in mobile technology, but only in eight countries for its experimental move.
Because of government's numerous pre-requisites on China's censorship, Google was force to take off the page that Chinese government disapproved. Although Google found it more difficult to conduct its business in China because of census requirements, it never abandoned the task, seeing the potential market awaiting it in China.
In the pursuit of expanding its market, Google has partnered with Bharti Airtel, a mobile carrier in India, and promised to demarcate the mobile internet in the country. Bharti Airtel shall place Google search to Airtel Live at WAP portal of the user's mobile handset. In view of this, Google will also include advertising as it empowers the search tasks of the mobile users.
Google is continuously improving its services to obtain and eventually control the internet technology. If anyone would notice, Google is focused more on its search engines. Basically because if it tops the usage rate of its searching services, more and more advertisers will run after it; and it could have more leeway to dictate upon the price of the ads. Search results and web publications are very important to businesses online because from there, they are expected to be introduced by the system to prospective customers who might want to avail of their sets of products and services. This is why companies who are seeking to improve their output and online outsourcing around the globe, try optimizing their websites to get included in the high ranking search results. They seek to have the search engine optimization to get into the top search results.
Since there is an intense demand in the market for going to the top of the search page, Google has likewise been focused on its searching service activities. Even to mobile companies that Google tapped, it will provide its powerful search engine service. Perhaps, there lies a pot of gold underneath the search engine optimization. Everyone on the market scene, sees search engine optimization as the key to respond to their need to get introduced to clients, and eventually to obtain the pot of gold behind optimization.
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