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Teleseminars and teleconferences are a wonderful cost effective way of attracting qualified leads to your business to attract more clients and delivering profitable solutions to your current clients.
I often get asked questions about the recording technology I use for my teleclasses, webinar and teleconference programs where I interview experts from around the globe on the subject of developing you brand and growing your professional services firm.
The solutions available depend on your vision and strategy for deploying teleconferences and teleseminars in your business.
Here are 4 options for recording your teleseminar or teleconference.
Option 1 – using a teleconference bridge line
If you only want to record the teleseminar to make it available to your client or teleseminar attendee and do not wish to edit the recording, you can use a number of no-cost telephone bridge lines which also have a recording facility.
Many no-cost teleconference services now provide a facility where you can see on a web control panel how many participants are on the call and can mute and un-mute their lines from the web.
Option 2 – using a paid recording service
Paid recording solutions include Audio Acrobat and Audio Generator – both products I use in my business. These tools allow you to record your calls directly to them for a small monthly fee.
You can also encourage your teleseminar attendees to post their comments and feedback about your teleseminar on the 24 hour testimonial lines that are available with Audio Acrobat and Audio Generator.
Option 3 – recording to your computer or a digital recorder
If you want to record only your voice and not a guest expert or participants, recording on your computer or a digital audio player will enable you to access a higher quality of recording than on a teleconference bridge.
This is my preferred recording method for my branding and business development teleseminar program.
You can set up an external microphone set up that records your audio directly into the computer or to a digital recorder at the same time as leading the teleconference or teleseminar.
Using a digital recorder to record a teleseminar, you will then need to:
- upload the audio file to the computer
- save the master recording in a wav format which is uncompressed
- edit the recording
- add music and introductions and exits to the call
- and finally make the recording available as a download MP3, an audio CD, a digital CD or streaming from the internet.
This is a great way to record a high quality audio at the time of delivering you teleseminar which you can then use to create a paid information product.
Option 4 – outsourcing the recording and editing of your teleconference
I highly recommend that as a leader of a professional services firm, if you do not have audio expertise in your business, that you outsource as a minimum the editing of your audio recording to a third party.
The third party provider can both record and edit your recordings and arrange for the recording to be transcribed if necessary adding greater perceived value to your teleseminar which enable you to increase the price for your teleseminar or teleconference.
The issues to consider are what the skills and equipment you need to invest in to deliver high quality audio programs.
Two final considerations
There are two final considerations if you plan to deliver your audio program from the web: where you host the audio of your teleseminar after you have recorded it and what format do you use to deliver the audio recording to your teleconference participants after your event.
1. Hosting of your audio
As you decide where to host your audio, you will need to consider both storage space and the download bandwidth you have available on your own website.
If you don not have many people accessing the audio, it is likely that your current web hosting contract will be suffice.
If you anticipate thousands of downloads from your site you may wish to consider a third party hosting service.
2. Format of your audio
Alternatives for the format delivered from the web are as streaming audio using the audio play buttons and as an MP3 recording.
Streaming audio means that the listener must be at their computer to hear the audio play.
Alternately you can deliver the product in a downloadable MP3 format which means that the listener can download the audio to their PC or MP3 player and listen to the audio at their leisure.
If the technical elements of how to record your teleconference or teleseminar have been holding you back, identify which of the 4 options of recording your teleseminars would work best for your business then plan your first teleconference today.
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