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Search Engine Optimization is a skill that most business owners are finding that they need to understand the fundamentals of. The business world has changed and many clients now reach for their computer when they want a product or service rather that the traditional Yellow Pages or other similar offline directories.
Even if business owners can still generate a lot of business from offline advertising they are still finding it necessary to secure their business a good position within the various search engines with the main ones being Google, Yahoo! and MSN.
A good working knowledge can be gained through training and education which can be both virtual or class room based. It is better to have at least the fundamentals mastered even if you decide to seek expert help in making sure your business does well in the search engines. It is vital that you ensure the web design and seo professional you use is actually qualified and capable of optimizing your business effectively. There are many web designers out there who claim to have an expertise in this field but actually are not as qualified as they would have you believe.
The key areas to concentrate on are keyword research, competitor analytics, final keywords, meta tags, pay per click, linking and web design. Search engine optimization once you have the above working knowledge in place becomes considerably easier. You will also find it much better when you web designer starts asking you key questions about you business and how best to identify keywords.
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