As more and more information comes onto the Internet every single minute, search engines are playing an ever greater role in helping people find exactly what they are looking for. And if you are not being found in the search engines, you are doing a great disservice to your business and yourself. This is where Search Engine Optimization (SEO) comes in to play.
Basically, all SEO is a way to tweak and adjust the content on your website so that the search engines are drawn to it and, as a result, show you in their search results which drives traffic to your website. There is a lot of misinformation floating around out there, so here are the TOP 4 myths and truths about SEO:
- Myth: I do not need to optimize my website Truth: No, you are not required to do it, but your COMPETITORS ARE doing it and if you do not optimize you (if you are not already)
- Myth: SEO takes a long time to see results Truth: You can start to see results within a few DAYS with a properly optimized website!
- Myth: Search engine optimization is only for computer 'geeks' Truth: While these 'geeks' may want YOU to believe that, SEO can be performed by virtually anyone with a little help.
- Myth: It's expensive Truth: It's only expensive if you pay someone ELSE to do it! And that's why big SEO companies get paid THOUSANDS of dollars a MONTH to do it – they do not want you to know that you can do it yourself – and probably do it BETTER than they can!
I'll be completely frank, search engine optimization does require work – as does anything worth doing. But you can choose not do it and suffer from the lack of business, you can pay someone thousands of dollars to do it for you, or you can do it yourself saving you time AND money!