High ranking in SERPS or Search engine results pages is one of the most important means of driving quality traffic into your website. Yes, there are other ways like Pay per Click advertising. But they are difficult to manage and quite expensive. Moreover, they are ideal for short term goals rather than long term traffic.
For your long term goals, SEO is the only way to go about it. Now SEO has become such a common term that there are thousands of companies online that claim to be experts in SEO. How do you make the right choice? Should you opt for expertise? Or should you opt for a fresh company that has worked on the newest technology?
The choice that you make depends on the stage of development your website is in. For example, some websites choose SEO services even before they are designed. In such a case, the SEO expert can work with the designer to create a search engine friendly website.
But if you have a website ready and then need to integrate SEO into it, then you need to focus on result oriented SEO services.
Why result oriented?
There is no room for mediocrity. The SEO team that you choose will have to catch the train running. There will be no time to learn and adapt to your market or else you risk being left behind. A result oriented SEO team will be ready to go from the word go and will first create a complete 360 degree view of your market.
What is the level of competition? What are the best keywords that need to be targeted? How unfriendly is the website design? What changes need to be made to the design? Once they have the answers to these questions, they will also have a brief idea of the turn around time for your SEO goals. They will easily give you an estimate time frame when the results begin to show.