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There are countless options for a website promotion campaign. The most important of which is via search engine optimization. It is the most cost effective of all options but does not come easy. This is the crux of matter in making the millions on internet and the rest of the populations out there struggling.
To succeed you must be found by the major search engines. The top three of these are Google, Yahoo, MSN. Not only you have to easily found these search engines, you must also appear in the first two pages. The winners are found in the first page of search results. Those that can only be found in the forth, fifth pages will hardly be seen by the users. They might as well not be there. Just ask yourself, how many times have you gone past the 3rd page of a search?
Unfortunately, most of us find our website listed way after the 3rd page. We know we must be in the first page but we turn our hair out figuring out how. The experts will not easily tell you how either. If only we can find the missing link to this and we can kill our day job and claim the promises of the internet market.
Search engines will rank our web-site in many ways. One of them is how many other websites are linking to your websites, the more the links, the higher the ranking. But do not go rush out to get links from other website indiscriminitely because the other part of the criteria is the ranking of the website that's linking to yours. Some links will actually hurt the ranking status of your website, especially those from "link farms". Link farms are website created with a sole purpose of selling links to other website. They were successful for a while, but not now anymore.
There are also other criteria to meet to be ranked first by search engines. This includes the content of your website, how easily it can be spidered and how friendly it is to the search engines. In essence, this is wrapped up in the term of Search Engine Optimization, SEO in short.
The best way to improve you knowledge in SEO is to buy them. The good news is there are plenty of programs and ebooks out there that helps you achieve better SEO, the bad news is there are too many of them out there and which is the right one. A good software will help you earn money and pay back for the software within days. You get what you pay for. If you choose only the cheapest of the offering, expect to get only the basics. These are still useful for the beginners. For a premium, you get the Elite SEO softwares that do most of the work for you with the latest knowhow. The authors literally sells their secret formula to you and sometimes you wonder why would they do that. They could earn much more with their secrets than what they are asking for. Your guess is as good as mine. Perhaps there is something good deep inside them that compels them to share. Of course, on the other extreme, the authors merely re-gurgitates basics and sell the trash
You should choose a package that helps you to optimize your website without too much mumbo jumbo. It should also help you build good quality links to your website. Take your time and search around, but do not take too long. Grab onto one that look reasonable and learn from there. Learning is never cheap but its rewards are endless. There is a saying that "a journey of a thousand miles starts with a step". Even if the first few steps may not be exactly the best, at least we move on forward and learn from it. I've bought many ebooks and I learn from every single one of them. Some are precious lessons on how to do it, others are what folks have done and yet still others how not to do things. But for the price of a meal, these lessons are really affordable. If I had let fear governed, I would never have learned and stayed behind and fade into obscurity like many who had ventured into the internet, only to be too cautious.
Whichever way you choose, do not sit on it. You can also choose to read all the free articles on the internet. However, this is very time consuming and historically very expensive. I am not saying that you should not do that, but your time is precious and you do not want to waste your time. Go grab some ebooks and softwares. Many of these comes with a 8 weeks guarantee. If you really feel that you have gained nothing at all, then ask for a refund. On the other hand, do be fair to the publishers for the efforts they put in.
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