There are several reasons behind choosing search engine optimization (SEO) as a career option. Following are some of the reasons.
SEO, once, wasn't a separate profession. Webmasters conducted some basic search engine optimization tasks for websites they managed. That was all. However, as websites grew and started making money, the need for dedicated SEO specialists was felt. With the number of websites increasing, the demand for professional SEO experts is high as well as constantly on the rise.
SEO experts make good money
Optimizing search engines is a profession which can be pursued while working full-time for an organization or also as a single practitioner. There are many online job portals that publish advertisements for SEO professionals. It's worth to note that the remuneration of SEO experts is often more than that of web designers, developers and marketers. Many SEO professionals are commanding high fees these days. As a solo professional, you can make more money. If you aren't confident of starting off on your own, you can start with a SEO job, learn the nuances, and then float your own consultancy.
Only website designing may not be sufficient
Several companies, these days, offer turnkey solutions that comprise web designing, development and search engine optimization services. In fact, most clients expect that someone who is developing their site, must also make it search engine friendly. So if you're both a designer and an expert, you'll be a truly valuable expert. On the other hand, various other companies concentrate only on SEO because they believe that this is their strong point. You can choose the latter option as well.
A logical step forward
It needs no mention that the internet has changed the way companies do business. In fact, advertisers and marketers are today often required to possess at least the basic SEO knowledge. Some ecommerce companies only hire marketing professionals who have expertise in SEO. Hence, it's a logical step forward for such professionals. It's also a great career option for linguists.
Lots of learning potential
For someone who comes from a web designing, development or website administration background, there's tremendous learning potential in the field of search engine optimization. While SEO at the first glance many not look technical enough, a deeper introspection will reveal that it calls for sound technical knowledge. Learning proper SEO techniques will help you to become more equipped in your professional domain. More web professionals, hence, are taking to SEO.