Basic SEO Principles to Use on Your Site

There are numerous tips, tricks and techniques you can use to secure a high page ranking for your site in the search engines. However, there is more to focus on besides just the page ranking. Here are some quick tips you can use to optimize your site.

Focus on Content

Content is the main ingredient of a well-designed web site. If your content is extremely relevant to the topic the users will be searching on, you've got a good chance of achieving a high ranking in the search results. It can help to make sure you are including key phrases in a natural manner in the text of your site, especially focusing on the top portion of the page. However, don't "stuff" keywords into the page text in an unnatural or particularly dense fashion, since this can actually hurt your rankings in the search engines. Search engine algorithms have become quite sophisticated, and can tell the difference between a natural use of the language and an artificially contrived one that is trying to "trick" the search engines. Use headings on your site which focus on key search phrases. You can also enhance the search engine results for each page by customizing the component of your page in a way that is very specific to the subject matter of the page.

Optimizing Your Site's Navigation

When designing the navigation for your site, you'll want to avoid techniques that are not "search engine friendly" if you can. This includes Javascript dropdown menus, image links, and image maps. Frames, AJAX and Flash can also provide less than optimal methods for getting your site completely crawled. It can help to provide a good site map, with plain text links that point to each of the pages you wish to have crawled. If the site index page is submitted and crawled, you'll stand a good chance of the crawler picking up the other pages that are linked to as well.

Optimizing Your Site with Good Linking Techniques

Links are very important for good SEO, both within your site as well as links on other sites that point back to your site. If you have a link to your site posted on a quality web site that is crawled frequently, you can almost be positive that your site will be crawled as well. Links from popular blogging sites can also be good for your search engine page ranking. Links to your site that are posted on .edu sites carry a lot of weight, and can be a good way of improving your ranking. However, you'll want to carefully avoid links to your site from disreputable sites, such as large "link farms." Links from these sites can actually hurt your search engine ranking. If you are creating links within your own site to other pages, be sure to surround the links with relevant text. This can also help get a better page ranking. Once you get your site ranking high in the search results, don't rest on your laurels. After all, SEO is an ongoing process.

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