Importance of Web Analytics

Web analytic is tool that helps in measuring the success of any website. It helps the webmaster in getting some of the basic information about the site like determining the number of visits, the pages that have been more often visited, the amount of time being spent by them, source that directed them to your site, bounce rate, unique visits, conversion rates, page views and much more. Like these many other questions are answered by Web Analytic tools. In few words, web analytic helps in knowing the behavior of the customers. There are basically two web analytic technologies: page tagging and server log file analysis.

Server log file analysis helps one to know the number of requests being made by the visitor to the web server. But this is complicated method when there features like images, multiple pages, etc., were added. This led to creation of a new web analytic: page view & visits. These methods helped in tracking the unique user sessions. So if there is something interesting on your site, certainly you can jazz it up for peppy reading. Page tagging is similar to sever log file analysis where the cookies were assigned to each user to determine the number of unique visits. One popular page-tagging program is Google analytic.

Hence with the help of web analytic, easily one can get the quantitative insight into the actions of the visitors to the websites / potential buyers of your products and services. If one actively makes use of web analytics then they can improve the design, content of the site and also rectify the problems easily.

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