Corporate entertainment is basically corporate events organised by various companies for their employees, clients and investors. Most companies refer to it as corporate hospitality and define it as, ‘any event for the benefit of an organisation entertaining clients or staff, or prospective clients, at the organisations expense.’
Companies outsource most of these events to entertainment agencies. These agencies act as event planners and organise the whole event based on criteria’s set out by companies. Some examples of services offered by these agencies range from organising live bands, comedy acts, catering, stationaries to booking accommodation and venues.
Some of the most typical corporate events can be categorised into conferences, seminars, team building, themed parties, Incentive travel, award ceremonies and dinners and retreats.
Conferences can be small or large scale depending on the type of organisation. It ranges from medical, academic, business, training to Internet conferences. Hosting such an event involves an ideal venue, catering, accommodation, stationary, drinking water and good sound system.
The seminars are informal academic lectures, which are aimed at a diverse audience where all participants can share opinions and debate on a subject. Seminars are a way for companies to keep up with current information and technology. They are always planned in advance and the size of the venue will depend on the number of people attending. Engaging a keynote speaker is the most important part of the event as this determines the success of any kind of seminar.
Team Building events are meant for motivating, developing and encouraging employees. There are various exercises designed for teams to cooperate and work towards a common goal. In the process it builds trust, relationships, morale and productivity.
Themed parties are designed to entertain everyone involved within the organisation to relax and enjoy a stress free evening. Casino theme night is a popular choice where all age groups enjoy a common interest.
Incentive travel is a form of reward for both employees and customers. Companies use incentive travel as a marketing tool that not only increases sales but also motivates and retains loyalty within and outside the organisation.
Award ceremonies and dinners are meant for awarding company personnel’s, shareholders and clients for their achievements and loyalty. It is an event for achieving new milestones, concluding a successful year and so on.
Retreats are meant to give that much needed relaxation and entertainment. It is aimed to promote creativity and stress freethinking.