In a perfect world of custom plush toys, we never have to deal with customers leaving us. We will have constant re-orders of plush stuffed toys. With this, we are confident that we'll survive as a plush toy manufacturer because we do not really have to look for customers in order to fill our sales line. We have our loyal customer base who will order from us no matter what happens. Sounds good, right?
But this is not a perfect world. A few of our old customers would stop buying from us for several reasons. A common reason is they lose interest in your custom plush toys. Another reason is the recession because they do not have money to buy your plush stuffed toys. Those are just some of the reasons that contribute to the reality that you will have to say goodbye to some of your customers. If you do not do something about it, your days as a plush toy manufacturer are numbered.
So what can you do about it? Obviously, you really can not ensure 100% loyalty from your old customers. The best thing that you can hope for is to ensure a nice and slow pace for customer churn. Customer churn is when your customers leave you. You should try to keep the rate at very low levels. This is where relationships come in. Make sure that you add something extra to your custom plush toys. The best thing about it is you do not really need to spend money in order to add something extra. Anything that will show thoughtfulness in your plush stuffed toys can work. As a plush toy manufacturer, you would want your customers to feel that you care. It's a humble way of saying that you care for them as your customers and you want to establish a win-win relationship between yourselves. This can help make them stay.
It's also important that you offer something fresh and different every now and then. That's the beauty of custom plush toys. As long as you keep those creative juices flowing, it's easy to think of new ideas for plush stuffed toys. This will keep your old customers guessing and anticipating the new batch. It will show that as a plush toy manufacturer, you are as fresh and hip as your products.
But the most important thing is to keep your sales line filled. This means having new customers always. You can not really rely on your old customers alone because churn does happen. So you need to get new customers in order to take the place of the old customers who left your sales line. If you have a long line of old and loyal customers, you can be sure that buzz marketing will help you get new customers for your custom plush toys. In addition, you can do marketing for your plush stuffed toys.
As a plush toy manufacturer, it's important that you know your churn rate. It's the number of repeat customers that you have to the new customers that you're getting. This is helpful so you can keep a healthy mix of old and new customers. They're both important so you need to make sure that you know how many they are so you can take care of them.