When it comes to designing a website most companies simply think of how the website should look and whether or not it will fit in with the corporate image of the organization. This is certainly important and should not be overlooked, but there are other aspects to designing a website and these can be just as important as the way the website looks.
The first thing you need to think about is how the website will enable you to attract leads and then track those leads when they come in by telephone. It is a good thing when a website generates sales leads, but you need to have an idea of how many visitors to the site are actually taking the time to get in touch with your company. If you know this you will be able to tell how effective your web marketing strategy actually is.
Second, it is a good idea to make sure that your website will enable you to collect e-mail addresses so that you can follow up by e-mail at any time. E-mail marketing gives an excellent return on investment and this should be a large part of your web marketing strategy.
Finally you should make sure that your web company gives you traffic statistics on a regular basis, usually every month, so that you can see how many people are actually visiting your site. Once you know this you will be able to decide whether or not your site needs more promotion.
Keep these points in mind and you will end up with a far more effective website for promoting your company, and not just one which looks great.