To develop search engine favorite highly ranked, traffic attracting website and SEO copy writing, you do not need to be a search engine optimization guru or hire an SEO. Search engine optimization (SEO) businesses that promise to raise your rankings in the search engines, in my opinion, have little value in their offers. Instead, I encourage you to observe and apply the following recommendations, which represent the best current thinking as to how to achieve a high ranking in the search engines.
The first and most important of all SEO copy writing rules is that you must over-deliver quality content. The search engines use crawlers or spiders to crawl through your web site and collect data for page rank and relevance rank. Google’s spider is Googlebot. The best way to ensure that spiders keep coming to your website and update your information is by adding valuable content. To help the crawlers or spiders, you should always link to new content from your home page. The real secret to high rankings and high conversion rates is to give your visitors high quality content. It should over-deliver the specific knowledge that comes from your own real experience. Your distinctive way of expression should be reflected in you writings.
And most important of all, your content must be for the visitor under all circumstances. Know what your reader wants. Your content must be of very high quality. You need to blend your knowledge and passion. Build relationships. Once you are satisfied with the over-deliverance and quality of your content you can work with these further rules to make your website search engines favorite. Remember, Quality Content attracts both humans and search engine spiders! Download Google Toolbar, a free tool that shows the page rank of websites on a scale of 1 to 10. If you site’s rank is zero, it is not included in Google’s database. The most highly ranked sites are ranked between 8 and 10, while a page rank of 5 to 7 depicts strong content. If your site is ranked anywhere between 1 and 4, you still need work to do.
SEARCH ENGINE OPTIMIZATION RULES WITH META TAGS!
Following are important search engine optimization rules for seo copy writing with meta tags where needed; These simple search engine optimization rules shall optimize your web page both for the humans and search engines.
File Name: Make sure that you name each page on your website according to your Specific Keyword, such as the one given below. It should form its file name which, in turn, becomes part of its URL. For example, for a the keyword “plan a website” the File Name should be “plan-a-website.html”, which in turn becomes part of its websites URL i.e. http://www.Basic-Affiliate-Marketing-Help.com/plan-a-website.html.
Page Title: Your Page Title appears at the very top of a browser window. Though it is invisible to most humans as they never actually see the title after they arrive on your page! When ranking for relevance, Search Engines give special importance to these words. So include your Specific Keyword in your Page Title too.
Description: Your Description is your advertisement. Search engine visitors see this on Search Engine Result Page. So include your Specific Keyword in your Page Description too.
Headline: Every page starts with a Headline. Your “top-of-the-page” Headline is the first thing that humans will read on your Web page. The headlines are more important than the regular body copy for both your human readers and the search engine spiders. Always include your keywords in the heading tags, preferably as the first words of the heading.
Keywords: The Keywords tag is designed to tell the search engine what keywords are important to your page, and thereby how people should be able to find you when they search. But this Meta tag has almost completely lost its relevance as far as search engine positioning is concerned – it hardly affects the rankings these days. Each of your site’s pages must focus on one Specific Keyword. Always enter it as the first keyword.
Text Page Search Engine Optimization Rules: Your page should not be shorter then 200 words. It should not be too long either. Sprinkle the keywords throughout the copy of your content. More keywords in the start and end of the page and scattered in the middle part. The nearer your Specific Keyword is to the beginning, the higher the engine scores it. The first sentence must include the specific keyword. However this repetition should not be visible to your human visitors. Make sure the content is consistent and persuasive. Don’t simply repeat your keywords over and over. You may also choose to enter some general keywords. A logical repetition of keywords increases the likelihood that search engines will assess your site as relevant to your desired topic. Avoid overuse of keywords, however. You could get penalized by search engine for keyword packing, and ignoring these all important search engine optimization rules.
Search Engines today are sophisticated at recognizing the topic of a page. So while they need your Specific Keyword and/or its root, don’t put too many keywords. They’ll “feel” manipulated. Follow these search engine optimization rules while writing your excellent content, use synonyms, related words and phrases and General Keywords, all of which help the Search Engines realize what the topic of this page is about. Proper Specific Keyword placement, together with smart selection and usage of synonyms, related words and General Keywords will not only satisfy both the Search Engines and human visitors, it will increase the overall relevance of your page (and likely provide you with excellent ideas for content). For your image files include your keyword in the image name. Here is an example, “plan-a-website.gif”.