Being an internet marketing consultant and well aware of new technology, I decided to share a few words about semantic web technology. This term is not new for industry experts, as lots of search engines including Google, Yahoo and Bing are refining their search capability semantically. So the question is how these new techniques and algorithm used by engines will diversify and affect the current ongoing optimization strategies?
SEO experts and professional implement techniques by writing clean and validated HTML to provide easier access to crawlers. They also follow good looking website structure at the presentation layer; add appropriate meta tags, title, description and keywords. They also focus on internal linking and content optimization to increase in-bound and out-bound links. Some individuals, even organizations also practice black hat methods in order to achieve or retain high ranking. But in future as far as semantic web optimization is concerned it would not be easy to cheat the algorithms because of the following reasons.
- More intelligent engines.
- Recognition of semantically tagged data.
- Understanding of how audience thinks and behaves online.
- Tagging by the end-users.
- Keywords generated by API's.
Dramatic growth of information available on the internet turning search engines significant source to find quality and relevant data. Here we have to rely solely on the result provided, and some websites may also monopolize by displaying paid advertisement. However semantic web technology turns new ways very effective and popular.
The current optimization techniques will definitely effect the traditional way of doing internet marketing. But companies already have been working on new ways to co-op with the changes, either they have in-house team or they are outsourcing the services and doing clean and legal optimization might not be affected. They are already familiar with the process of tagging, and have optimized the web contents semantically instead of ad hoc approach.
In order to maintain the ranking, experts have to follow the semantic web standards and tools such as XML, RDF, OWL, SPARQL etc. Search engines will keep on changing their algorithms for better results and provide most relevant information on the internet. However paid advertising will not be affected by these changes. Any search engine will never reveal the secret of their result at first place.