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Build a Sitemap
In order for a search engine to display a website in the SERPs, it has to index every page on it. Still, those who are just starting do not know the ways to help search engines index their web pages. There is a probable solution to this. They can build a sitemap that lists all pages on their website, simplifying the indexing process for search engines. This step should always be remembered.
Do Mobile-optimization
At present, nearly all people use their mobile gadgets to keep in touch. Additionally, this is the best way to browse on the web as well. Google is also aware of that. For this reason, the world’s search engine giant goes for mobile-friendly websites. If you don’t want Google to ignore your website, you should do a mobile optimization for it. Your site should not be filled with ads as well, so it can be easily navigated by mobile users.
Focus on Local SEO
It is good to begin with these figures. People should be aware that 43% of Google, 25% of Yahoo and 25% of Bing searches are location-oriented. In addition, 50% of all searches have local intent.
The best strategy for businesses to draw a lot of consumers and meet their needs, particularly if their site supplies products/services within their locality, is through Local SEO.
A number of tips to consider are:
- Always use local keywords;
- Include the name in Google My Business;
- Write relevant content on the blog;
- Identify all contacts related to the business;
- Come up with a local domain name.
Make a Huge Investment in Social Media Presence
Social media marketing is among the most effective, free ways to boost a website. Social media presence is not only about creating an account on different platforms. Rather, it is about the frequency of posting fresh content, and the level of engagement received.
When creating or contributing content on a regular basis, it would help to share them with others through social media. Other articles within the industry can also be shared. Businesses can cover a lot of content, so they have all the reasons to participate in social media.
Moreover, search engines make use of algorithms in determining if the content is worth to be ranked. That is why those who use social media platforms go for articles that they consider valuable. When they discover that a particular content is easy to read and helpful as well, they will share it on social media sites.
Blogging
From an SEO point of view, blogging is critical for any website. It is a very powerful tool that can address the needs of a business. Therefore, these businesses should learn how to set up a blog on their site.
However, in blogging, there are some rules that need to be followed. As a start, since no one likes to read outdated content, it is important to write fresh, high quality content on a regular basis.
Next, the articles should not be limited to formal text-only content. It would be best to combine them with images, video materials and infographics. This way, the blog would look more striking and impressive.
It would be good to share high quality content on social media sites. This is effective in drawing more traffic to a website.
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