1. Never Do No SEO
No SEO means very limited visitors to your website. If you do not implement SEO the search engines cannot rank your website with relevant keywords. They may not even index the website for months. Leaving you hanging around waiting for traffic that will never appear.
2. On Page – Off Page SEO Needed
You will not achieve great success without doing them both. Many would argue on-page SEO and off-page SEO are just as important as each other. Your site can be optimised and ranking but off-page can sky rocket the traffic and make your site have authority (another key factor to ranking higher in the search engines).
3. Do Not Leave SEO For Another Day
The quicker you start the better it will be. Leaving it for another time will mean more pages to optimise and less traffic hitting the website. No ALT tags / image tags / headlining’s will spell disaster not to speak will takes days/weeks/months to go manually.
4. Know Your Competition
Know where they are ranking and for what keywords. Knowing this enables you to compete with them. Without knowing this are blindly going about your business, use their work they’ve already done to boost your website higher.
5. Never Think Your Website Is Finished
If you want it to rank higher in the SERPS you need to add new content and be improving the site each month. Creating new content means the Google bots will search the sites regularly and update their indexing.
6. Know Why Websites Get Penalties
Known issues are poor content, over use of keywords, advert heavy pages, low quality backlinks amongst a lot of other things. Research how to get rid of these penalties as the search engines will drop your site in the rankings and not allow it back until the problems are solved.
7. Do Not Copy Content
If Google thinks (knows) your content is copied it will downgrade this page or worse the entire website. Most pictures nowadays are copyrighted so be aware when using these images as well (a big bill could come your way). If using content from else where always acknowledge the original source.
If you blog you add value most importantly. But secondly it adds new content to your site. New keywords areas and give people a reason to visit your site.
9. Use Google Search Console
The search console enables you to find out what traffic you are currently getting and how many impressions you are getting and for what keywords. This is a very powerful tool to measure website traffic.
10. Set Up & Ask For Reviews On Google Business Pages
Google Business Pages can help you rank number 1, even if your website is not number one for a certain search. This is a crafty tool most SEO consultants / companies keep to themselves. Its easy to set up and great for local searches.
I could go on for about another 100 posts. But in the coming weeks I’ll pick apart each section and go into a lot more detail about the do’s and do not’s in the SEO world. It’s all about doing the basics, then implementing your own strategy. Watching this carefully then adjusting what you are doing. SEO is very time consuming but the benefits far outweigh the option of not doing any.