Many marketers or webmasters are too busy building inbound links to pay attention to some of the simple but effective SEO tactics. They are forgetting that on-page optimization are absolutely important in the overall SEO tactics. These are easy to implement and should be one of the first things any webmaster should perform with any new website.
Firstly, start off with your website Title Tag. This must be 64 characters or less in length. Any longer and it will be terminated abruptly or truncated and this will look very peculiar and strange in the search engine results.
The Title Tag of your website needs to tell people what your web page is about in such a way to entice web visitors to visit your site. It really should include a keyword or keyword phrase that is specific for the web page the Title Tag is on. Each and every web page on your website needs to have its own unique and descriptive Title Tag. Keep this in mind, it is important for SEO purposes.
Next factor to take note for on-page optimization are your Meta Keywords and Meta Description. These tell the search engine robots about the brief description and content of your website. They are not absolutely important to the search engines, as most of them will crawl and analyze your site to see what it is really all about. However, it is always good to include your keyword or keyword phrase in your Meta Keywords and Meta Description as well.
If you are placing adsense ads in your web pages, then these factors become important because without these meta tags in place, you will discover that your AdSense ads are not specifically targeted for your niche or theme.
The Meta Description typically appears in the search engine results after the Title Tag. In this 150 characters sentence, you have to attract web visitors to click through to your website. This sentence must be enticing, descriptive and to the point.
Your Meta Keywords and Meta Description should also be unique for each web page within your website.
Any images you may have on your website should include an ALT Tag description. These ALT Tags provide an alternative description for the those who are visually impaired. ALT Tags are looked at by the search engines and can get your images ranking well. Avoid attaching similar keyword to more than three ALT Tags per page for the various images, pictures or graphics. Adding ALT tags to your web pages indicate to the search engines that your website is related for those keywords.
Next, you should add your keyword in the Header 1 (H1) Tag on your web pages, which usually is the title of the web page. This also indicate to the search engine that your site is important for that keyword.
Your website will also rank better if you sprinkle your keyword or keyword phrases in the text of your web page. It should be between 2% to 3% of the total words for the web page. Remember not to overdo or stuff too many keywords on to a single web page as you will get yourself dropped or de-indexed by the search engines.
By performing these simple and easy to implement on-page SEO optimization, you can gain the advantage in the ranking of the search engines. Bear in mind that not all webmasters or marketers are doing this, and this can give you an added advantage over your competition, which is vital for your profitable online success.