Choosing the right keywords for your website is important for a few reasons, but the main one is traffic. Without the right keywords, people may never find your site even if it has the exact information they are looking for.
Keywords have a large role in how your website gets ranked on search engines. For that reason, you need to be sure you're targeting the words that people are searching for so you can attract the right visitors.
Here are three tips for choosing the right keywords:
1. Use a keyword research tool such as Wordtracker.com. This will help you find the keywords that people are actually searching for, how competitive those keywords are (ie how hard it will be to rank for them), and some hidden gems that you probably would never think of on your own.
2. You do not need to want to focus only on terms that get a lot of searches. These keywords tend to have a lot more competition, making it much harder to get top rankings for them.
Think about your competition and looks for keywords that may have less searches, but will be easier to get top search engine rankings for.
3. Vary your keyword through your website – do not just stuff your keyword into all your content. While using the right keywords will help you in the search engines, using them too often will turn your visitors away. What's the point of getting the traffic in the first place if they're just going to leave your site when they see the poor information?
These are just some basic tips to help you get started on the right foot. You can find tons of information on choosing the right keywords as well as tips for using them correctly on your site by doing a simple search online.